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2016 furniture industry segmentation of children's furniture market into a "gold mine"

  • Categories:Industry news
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  • Time of issue:2019-11-04
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(Summary description)According to market surveys, there are currently more than 300 million children under the age of 16 in China, accounting for about a quarter of the country's population. With the gradual emphasis on the decoration of children's rooms, the potential for the development of children's furniture is huge.

2016 furniture industry segmentation of children's furniture market into a "gold mine"

(Summary description)According to market surveys, there are currently more than 300 million children under the age of 16 in China, accounting for about a quarter of the country's population. With the gradual emphasis on the decoration of children's rooms, the potential for the development of children's furniture is huge.

  • Categories:Industry news
  • Author:
  • Origin:
  • Time of issue:2019-11-04
  • Views:0
Information
According to market surveys, there are currently more than 300 million children under the age of 16 in China, accounting for about a quarter of the country's population. With the gradual emphasis on the decoration of children's rooms, the potential for the development of children's furniture is huge. According to Zhu Changling, deputy director of the China Furniture Association, children's furniture started in the late 1990s and has occupied 10% of the domestic furniture market for 10 years, and has derived independent furniture categories.
 
       The biggest advantage of children's furniture is that it is not directly affected by the real estate market, but grows with the birth and growth of children. In addition, the audience for children's furniture spans a large age range, and children from 0 to 18 years of age can use it, while the purchasing power comes from 35 to 45-year-old consumer groups with certain economic strength. Therefore, the children's furniture market has become an attractive "cake" for furniture companies.
 
       Although the children's furniture market has unlimited business opportunities, factors such as lack of relevant standards, high production costs, and irregular management have also become stumbling blocks to the rapid development of the industry. At present, there is no professional and targeted research institution in the children's furniture industry, and the corresponding industry standards are still being developed. Compared with ordinary furniture, children's furniture is only small in size, the manufacturing process is not reduced, and it has higher requirements in terms of production technology, safety and environmental protection. At the same time, the production scale of children's furniture must fully consider the physical and psychological needs of children, reduce the design of sharp corners and recesses, and it is best to grow with children. Therefore, there are currently no standards and policies that can be relied on for the development, production, and sale of children's furniture, which is also a constraint on market development.
 
       Custom furniture is popular
 
       In the past, low- and middle-income wage earners would find craftsmen to "make furniture" at home. The picture shows that the price is cheap.
 
       Nowadays, the overall trend of custom furniture has also appeared in the white-collar class. The personality, fashion, time and effort of custom furniture have gradually conquered more consumer groups.
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